The pink ribbon of the letter P in the "In the Pink of health" phrase caught my attention because I know it's pink ribbon is about breast cancer. The death of my MIL because of the disease woke me up that I should be more aware about breast cancer.
Dove supports the "In The Pink of Health" Campaign to gather more support in the fight against breast cancer, one of the leading cause of death in Filipino women.
When you buy the Pink Kit you'll get Dove products such as 90ml Straight and Silky Shampoo, 90ml Conditioner, 25ml whitening roll-on and a 75g beauty bar + a limited edition cute pink pouch. The bonus point is you get to donate P5.00 to icanserve foundation from every purchase.
I have not known about icanserve foundation, inc. so as per the pamphlet inside, it is a foundation that provides hope and help to women with breast cancer.
"It promotes early breast cancer detection though comprehensive community-based cancer screening programs."
With the purchase, I was able to donate P5.00 for a good cause.