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Thursday, May 29, 2014

The Iconic Gerber Baby

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My thoughts that the baby picture found in Gerber baby food is an imaginary baby turns out to be wrong because the iconic baby picture is actually based on a real person. 

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Back in 1928, an artist  named Dorothy Hope Smith submitted a sketch of her 4-month old baby neighbor in the person of Ann Turner Cook to a contest searching "a face to represent a baby food advertising campaign." Her simple sketch of a baby with chubby cheek, wide eyes and opened mouth actually won and became the face of Gerber baby  foods from then on. 

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Today, Ann Turner Cook is already 87 years old a gorgeous great grandmother. Hearing other people associating her picture to their babies is her lifelong pleasing experience.

"It reminds them of their own babies. Everybody says 'My baby or my grandchild looks like the Gerber baby' — regardless of ethnicity. I can't think of anything nicer than being a symbol for babies and that's what I think I became.

Watch the full interview here.